The report that keeps your finger on Australia’s pulse.

The Essential Report

The Essential Report is run by Essential Research, part of Essential Media Communications. It is one of Australia’s leading social and political polls and tracks attitudes on everything from the economy, equality and the environment. The Essential poll gets to the heart of the issues Australians care about.

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Political Insights

Latest Essential Report

05 November 2024

Key Insights

  • When asked who they would vote for in the US election, 41% said they would vote for Harris and 33% said they would vote for Trump

  • 44% of participants say that if Trump were elected it would have a bad impact on Australia

  • 79% of participants think abortion should be legal in most cases

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Latest political insights

Look through a summary of the federal political questions

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Peter Dutton Anthony Albanese

Client Projects

These are some examples of client projects that Essential Research have delivered recently. These projects are large scale, public facing and cover a range of issues including energy, affordable housing, childcare and more. If you are interested in conducting a similar research project, please contact us using the button below.

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Australian Housing Monitor

Australian Housing Monitor

The Australian Housing Monitor is a large, nationally-representative survey covering public experiences and attitudes toward housing related issues. Read more

Energy Consumer Sentiment & Behaviour Surveys

Energy Consumer Sentiment & Behaviour Surveys

The most comprehensive ongoing research ​studies of the attitudes and activity of residential and small business energy consumers in Australia.  Read more

Queensland Household Energy Survey

Queensland Household Energy Survey

Queensland’s most comprehensive survey capturing household insights and trends in energy behaviors and attitudes. Read more

Early Learning Monitor 2022

The Early Learning Monitor

This research aims to understand how everyday Australians and parents think the early learning system currently works, how it impacts children into adulthood and how important this issue is to their vote. Read more

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